I'm a London based multi-disciplined creative with a background of over 14 years in digital marketing, photography, videography and branding.
I have an extensive creative portfolio, as well as a number of marketing case studies showcasing some of work I've been involved in over the past decade.
Specialising in digital marketing within social care
I'm currently in the digital marketing space specialising within the care sector. I've been in the space for just over four years and have helped put together multiple marketing strategies across an array of facets within social care.
The work I've been involved in includes building digital content strategies, delivering social media workshops and developing multi-platform advertising campaigns to drive care seeker enquiries.
May 2022 - April 2023
Leading on development and management of content with an internal communication focus across the care home group. The role involves working directly with all of the care home teams, marketing team and external agencies (including Workplace from Meta) to enhance the marketing and comms function at the organisation internally.
RCH Care Homes
August 2020 - April 2022
Responsible for developing effective strategic and tactical digital marketing plans through building brand and PR awareness of RCH Care Homes services whilst with the goal of driving occupancy of RCH. This is a group wide role and requires working strategically with each Regional Manager & Senior Management Team to secure increased short and long-term business opportunities for RCH.
April 2023 - Present
Responsible for developing and delivering strategic marketing and internal Workplace (by Meta) projects and campaigns across the Care home group. Also managing PR, digital advertising and web agency relationships to generate quality care and recruitment enquiries.
RCH Care Homes
April 2019 - August 2020
Senior Marketing Officer
Responsible for building and managing marketing strategies and activities within the company. I've been running multiple print campaigns, Assisting in building the company social media and communication strategies. I'm also responsible for content curation and management at the organisation too, taking pictures and creating films for a host of ongoing campaigns.
November 2016 - May 2017
Social Media Executive
I was the resident on-site social media specialist responsible for developing the social media and online editorial strategy at the venue. My role involved engaging with visitors to one of London’s most popular attractions for children and families and promote the ongoing activities through a multitude of multi-platform marketing campaigns. I was also responsible for leading on influencer outreach and got to work on the communications and PR with a number of high profile visitors and their agencies during my time there.
Nov 2008 - April 2011
Web Editor / Social Community Manager
My role at emel included content management for the website using a CMS, writing blog posts and building monthly email newsletters. Other parts of my role involved me writing editorials for print, conducting photo and video shoots and setting up the social media strategy for the company. I developed a multi-platform content strategy that tied in with each monthly issue of the lifestyle magazine.
February 2015 - March 2016
I was working with another community manager to source creatives across a multitude of disciplines (film, photography, music, etc) and join the Zealous online platform. My other day-to-day role included managing the company social media channels (Twitter, Facebook and Instagram) and the implementation of a social media strategy. I also curated and ran a successful 10 Day Multi-disciplined creative festival (which had national coverage at the time)
Supernova Studios (Co-Founder)
Apr 2013 - Feb 2015
My own creative marketing and film agency where we help brands and charities raise their profiles using social media and other marketing platforms.
• Consulting on how to develop great social media campaigns • Helped people find their voice and tone of their brand and offered engagement ideas • Trained clients on how to write valuable digital social content • Directed/Shot/Edited films for brands (editing using Final Cut Pro x)
June 2017 - April 2019
Founder and Director of AFK Retreats. A London based business that developed and hosted an array of creative experiences and retreats all over the world.