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Design / Branding



The brand identity went through a series of changes, from an initial focus group of young people, to a public round of feedback from a large pool of young Muslims. The final visuals were decided as a format that could be translated across a range of different mediums - from fundraising to donors, to something a teenager might find on an app on their phone.

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I did the recent rebranding for a youth charity based in East London. This included selecting new type faces, colour swatches as well as a website.



I did the complete branding for a London based consultancy firm. They asked for specific bits of symbolism that touched upon Ottoman and British roots. These were represented by specially illustrated glyphs on the final logo.

Other brands I've developed

I did the branding for my own digital detox and creative travel startup AFK Retreats over two years ago. The name came about the old internet acronym used in the late 2000's of being being 'away from the keyboard'.

It was visually represented by a letter block on a keyboard.


My latest brand, Kushi Yakitori is a play on two terms; the bengali word for happiness (my maternal heritage) is 'kushi', but it also doubles as the Japanese word for 'Skewer'. 

And yes - the brand is a food startup that delivers freshly made Halal chicken yakitori skewers in London. Soon to launch in the coming months. The red glyph from the logo is also 'Skewer' in Japanese

My Process

Initial Meeting

We have an initial discussion where you tell me about your brand. We try and steer away from designing anything at this stage. This is where you tell me about your identity.

Mock-up stage

I do a brainstorm and then draft up more than a dozen different designs based on our first conversation 


Once you've given me feedback on the logo and I make changes, I get to work on the final visual identity (black and white only at this stage)


I do research on colour theory and develop a palette suitable for your brand, along with typefaces.

The wrap up

Once you're happy with the final brand, I hand over the visual identity with all the assets (typefaces, colours, etc)

Get in touch if you'd like to discuss branding!

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